Uber Lite is a slimmed down, 5MB version of the app for emerging markets

India is Uber’s last stand in Asia. The ride-hailing giant is doubling down on the nation of 1.3 billion people after selling off its business in China and Southeast Asia. And in order to reach as many people in India as possible, Uber is releasing a new minimal version of its app that saves space, works on any network, and is compatible with any basic Android phone.

Uber Lite is launching first in India, but the company anticipates rolling it out in other emerging markets in the future. The app strips out much of the bells and whistles, offering a more space-saving experience for users with limited data plans, spottier connectivity, and slower than average internet speeds. It’s only compatible with…

Continue reading…

Go to Source