Twitch Prime members will lose ad-free viewing next month

Twitch Prime, the streaming video site’s Amazon-style benefits program, will no longer include ad-free viewing as a complimentary perk starting on September 14th, the company announced today. Initially launched two years ago as a suite of benefits for Amazon Prime subscribers, Twitch Prime has grown into a more robust platform that offers free games, in-game loot for select titles, and a monthly channel subscription credit that can be awarded to a streamer of the member’s choice.

All those perks are remaining part of Twitch Prime, and the only aspect of the service that is changing going forward is the ad-free viewing. Twitch describes the decision as a way to help better support streamers. “Advertising is an important source of support…

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