This Instagram Story ad with a fake hair in it is sort of disturbing

Instagram Stories are fantastic. We all love watching short movies about every person we’ve ever met or cared about, all day, in the middle of anything. But because there’s almost nothing left that doesn’t involve money in a loud, tacky way, there are often ads in the middle of Instagram Stories. Usually you can skip them and it’s fine.

Usually! Not today. Today on the web, a self-proclaimed, confusingly young venture capitalist named Blake Robbins brought the world’s attention to an Instagram Stories ad for a Chinese sneaker manufacturer called Kaiwei Ni. Whoever made the ad, he notes, designed it to look as if there is a stray hair in the middle of whatever phone screen it appears on. It’s disturbing, not just because single hairs…

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