The difference between good and bad PR is a simple ‘no’
We all have an intrinsic human trait where we think that it’s all black or white, do or do not, kill or be killed — and when talking shop about PR — pushing an announcement, or not. Perhaps owing to the high-paced nature of the startup industry and a not-so-healthy dose of “hustle porn,” executives tend to approach PR with a quantity over quality mindset when it comes to perceived value. Unfortunately, this particular way of thinking couldn’t be any further from the truth. From companies sharing news about their nifty new office watercooler or launching alleged “bombshell” news daily…
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