The Balmuda Phone is a compact Android phone from a high-end toaster company

The Balmuda Phone has a 4.9-inch 16:9 1080p display.

Japanese design company Balmuda today announced its first smartphone at a press event in Tokyo. The straightforwardly titled Balmuda Phone is the debut product from Balmuda Technologies, a new division of the company previously known for stylish, premium home appliances like air purifiers and rice cookers. Balmuda’s toaster in particular has a cult following in Japan.

As you’d expect, the Balmuda Phone is quite a bit different to other phones on the market. CEO Gen Terao said on stage that he felt that smartphones have gotten too big and unwieldy in recent years, so the Balmuda Phone was designed with compactness and elegance as the primary goals. It has a very sharp 4.9-inch 16:9 1080p display and is roughly comparable to a 4.7-inch…

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