One size does not fit all: Not all men idolize Western ideals of muscularity

UK researchers reported that men in Uganda and Nicaragua were generally less hung up about their body image and cared less about pursuing a muscular physique than British men. The study employed new body-imaging technology and machine learning to understand different cultural attitudes around the drive toward ideals of muscularity. Understanding variation between groups is important to ensure any strategies or interventions addressing negative behaviors are tailored to a specific cultural context.
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