Netflix plans to spend $8 billion to make its library 50 percent original by 2018
Netflix plans to increase the amount of money it spends on developing and producing original television and films next year, to an eye-popping $8 billion. The company has given a ballpark projection near that amount in the past, but Netflix bumped it up during its third-quarter earnings announcement today by an additional $1 billion to make clear to investors and Hollywood both that it plans spends to quite a lot of money to lock down ownership of its own entertainment.
With Disney and other high-profile names increasingly moving content into closed garden ecosystems, Netflix’s future lies in making sure it controls its own destiny, and in ensuring it doesn’t take too big a hit when third-party content owners pull licensing deals out…
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