LG’s rollable TV finally goes on sale for $87,000

GIF by Chris Welch / The Verge

LG has announced that its world-first rollable TV is finally going on sale, albeit in limited fashion. The 65-inch LG Signature OLED R is now available at seven consumer electronics store throughout South Korea and will cost 100 million won, or more than $87,000.

The Signature OLED R is built around a flexible OLED panel that LG describes with characteristic restraint as “the most innovative development in television technology in decades.” Because of its flexible nature, it can retract partially or fully into its base, adapting to different aspect ratios or hiding the panel completely when not in use.

“LG’s exquisite creation liberates users from the limitations of the wall, enabling owners to curate their living…

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