Is Sheng Siong’s upcoming Orchard Road outlet at The Cathay a shift from its ‘core identity’ of serving heartland communities?

SINGAPORE: Sheng Siong’s first outlet in the Orchard Road area is slated to open by the end of August; however, while many netizens said the move was a “good strategy” from the supermarket chain, others questioned if it’s a shift away from its “core identity” of serving heartland communities. Sheng Siong operates in 82 locations […]
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