Hyundai’s Ioniq is no longer just a car, it’s an entire EV brand


Watching car companies navigate the transition from gasoline to alternative fuels is one of my more nerdy interests. In some cases, carmakers slowly introduce hybrid vehicles to soften their drivers up for full-electric drivetrains and meet fleet emissions regulations, a strategy that Land Rover seems to be adopting. Some marques have created separate lines of electric vehicles to develop their offerings before integrating the technology into standard vehicles, sort of like BMW did with its i range of vehicles. In the case of South Korean automaker Hyundai, the company is taking the name of one of its electric vehicles —…

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