How your media buying agency is screwing you over
First things first. Since your digital media buying agency charges you a percentage of the ad buy spend, they have no intention of saving you money. That’s just the way it is. As a result, campaigns which could’ve achieved their objectives by spending $100,000 will end up spending $200,000. Because if they spend 100K, they get 10K. If they spend 200K, they get 20K. It’s as simple as that. If you want to know more about the bundle of lies they’re feeding you and the subtle ways you are being deceived, please read on. The bundle of lies As expected,…
This story continues at The Next Web