Apple’s new holiday ad is a heartwarming, Pixar-inspired animated short
Apple’s holiday commercials are an annual tradition, designed to evoke the strongest of emotions in those who watch the lengthy ads play out.
This year’s commercial manages to accomplish that feat, but it looks a little different: it’s fully animated. The commercial feels more like a Disney Pixar short, or a Coca-Cola ad than it does a traditional Apple commercial. There isn’t too much product placement from the company save for a MacBook covered in personalized stickers that appears from time to time over the course of two-and-a-half minutes.
“Share Your Gifts” finds its heart not in Apple’s MacBook line, but in the spirit of giving a little piece of ourselves to our friends and families this holiday season. The irony of an extended…
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