Airbnb wants to create TV shows to convince people to travel more
Even Airbnb is getting into the TV game. According to Reuters, the hotel and rental platform is looking into building its own TV studio to produce short films, documentaries, and shows that it can use to promote travel and, by extension, its platform.
The idea isn’t as far-fetched as it sounds. Reuters reports that Airbnb has, for a few years now, been looking into either partnering with existing production studios and entertainment companies or building out an internal studio of its own to produce shows and video content that would promote Airbnb guests and hosts, travel locales, and otherwise further transform its image into a travel lifestyle brand. Considering the number of travel and home decor-specific magazines, websites, and…
Continue reading…