3 things brands can learn from Apple’s struggle to stay on top
Steve Jobs and Jony Ive called the small design studio I worked at asking for help back in 1997. They wanted us to create a new desktop computer that would save Apple from going under. We accepted the challenge and created the multi-colored iMac. Apple quickly climbed out of its financial hole and is now valued at $1 trillion. Although this is a great success story (and being able to say Steve Jobs asked for our help is pretty cool) creating a one time innovation doesn’t guarantee evergreen success. Apple’s experienced this first hand. Following its recent sluggish financial results…
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